(Introduction)
Solene turns the evening bath into ritual — body oils and mineral soaks positioned somewhere between spa and sacrament. Bump was engaged to refine the identity and rebuild the store after their first site flattened a deeply sensory product into a grid of bottles.
Year
2024
Industry
Body Care & Bath
Scope of work
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Branding
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Web design
Location
8 weeks
(Challenge)
How do you sell steam, weight and warmth through a screen that renders none of them?
We leaned the entire experience on atmosphere — full-bleed campaign photography, a high-contrast serif system, and pacing that makes the store feel like moving through a spa corridor rather than scanning a shelf.
(Outcome)
Solene’s store now does what the product does: it slows you down, on purpose.
Conversion and calm aren’t opposites when the design commits fully to a single mood — this build is the proof we point to.
Next projects.
(2016-25©)
