(Introduction)
Sable Co. makes vegetable-tanned leather goods in small seasonal runs — a direct-to-consumer house trading on patience in a category addicted to drops. They brought Bump in to rebuild the brand and the store around that patience.
Year
2024
Industry
Fashion & Leather Goods
Scope of work
/
Branding
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Development
Location
12 weeks
(Challenge)
Scarcity without hype: the store had to justify a waitlist culture while feeling like a heritage house, not a streetwear countdown.
We paired a heritage-weight identity with a stripped-back commerce flow — product pages treated like lookbook spreads, run numbers stated plainly, zero urgency theatrics.
(Outcome)
Sable Co. now sells out its runs on the strength of the object alone, with a brand that will still make sense at run fifty.
Leather ages well; so should brands. This one was built to patina.
Next projects.
(2016-25©)
