(Introduction)
Classic Face is the practice of Dr. Anna Petropoulos — a Harvard-trained, double board-certified facial plastic surgeon. Bump rebuilt the brand and the site around a single idea: classic, natural beauty, restored by a specialist.
Year
2024
Industry
Facial Plastic Surgery & Med Spa
Scope of work
/
Web design
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Development
/
SEO
Location
Boston & Danvers, MA
(Challenge)
Facial plastic surgery lives or dies on trust. The site had to convey deep surgical credibility and artistry without tipping into clinical coldness or luxury cliché — across dozens of procedures and two locations.
We anchored the identity in deep navy and antique gold around the practice’s classic-beauty motif, set Playfair Display against clean Montserrat, and organized an expansive build — surgical, non-surgical, skin and wellness, 25+ before-and-after galleries, and high-intent procedure landing pages — around clear patient paths.
(Outcome)
A site that carries a specialist’s authority with editorial restraint, and turns a sprawling service list into a coherent, navigable story.
Timeless beauty deserves a timeless interface — one that keeps earning consults years after launch.
Next projects.
(2016-25©)
