(Introduction)
Cinder & Ash was Bump’s earliest full brand build: a home-fragrance label made for dim rooms and slow evenings, launched with two candles and a conviction that atmosphere is a product.
Year
2020
Industry
Home Fragrance
Scope of work
/
Branding
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Web design
Location
6 weeks
(Challenge)
In 2020 the candle market was drowning in millennial mint and script fonts. Cinder & Ash needed to smell like whiskey and old paper before you ever lit the wick.
We built a moody, book-jacket identity — serif caps, a small flame mark, a near-black palette — and a compact store designed around scent storytelling instead of product grids.
(Outcome)
Five years on, the identity hasn’t needed a refresh. The brand aged the way the products promise to.
The project that set the studio’s pattern: build the world first, and the products sell themselves inside it.
Next projects.
(2016-25©)
