(Introduction)
Amla by Dr. Kanodia is the surgeon’s consumer skincare and supplement line, built around amla — the Indian gooseberry. Bump helped take an Ayurvedic ingredient story into a modern direct-to-consumer store.
Year
2023
Industry
Skincare & Supplements
Scope of work
/
Web design
/
Development
/
Branding
Location
Beverly Hills, CA · DTC
(Challenge)
Ingredient-led beauty is a crowded, skeptical category. Amla needed to feel clinical and credible — a doctor’s line — while still selling like a modern DTC brand.
We partnered on the e-commerce brand end to end — formulation iterations, brand design and store build, consumer strategy and operations — a clean editorial storefront that lets the science and the ingredient do the talking, with a short, unfussy path to cart.
(Outcome)
A store that reads like a credible, doctor-backed brand and behaves like modern commerce — the third property in a single Beverly Hills ecosystem.
Surgery, med spa, and now a product line — all built by one studio.
Next projects.
(2016-25©)
