Cinder & Ash.

Introduction

Cinder & Ash was Bump’s earliest full brand build: a home-fragrance label made for dim rooms and slow evenings, launched with two candles and a conviction that atmosphere is a product.

Year

2020

Industry

Home Fragrance

Scope of work

Branding

Web design

Timeline

6 weeks

Introduction

Cinder & Ash was Bump’s earliest full brand build: a home-fragrance label made for dim rooms and slow evenings, launched with two candles and a conviction that atmosphere is a product.

Year

2020

Industry

Home Fragrance

Scope of work

Branding

Web design

Timeline

6 weeks

Challenges

In 2020 the candle market was drowning in millennial mint and script fonts. Cinder & Ash needed to smell like whiskey and old paper before you ever lit the wick.

We built a moody, book-jacket identity — serif caps, a small flame mark, a near-black palette — and a compact store designed around scent storytelling instead of product grids.

Final thoughts

Five years on, the identity hasn’t needed a refresh. The brand aged the way the products promise to.

The project that set the studio’s pattern: build the world first, and the products sell themselves inside it.

bump®

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Let’s talk.

Tell us what you're building. Whether it's a product interface, a brand system, or an AI-integrated workflow, we'll figure out how to move it forward.

Fast response.

We reply within 24 hours. No intake forms, no scheduling gauntlet. Just a direct conversation.

Clear next steps.

After our first conversation, you'll have a scope outline, timeline, and pricing before the week is out.

Founder

at Bump Studio®

Kamron

Ask directly

Let’s talk.

Tell us what you're building. Whether it's a product interface, a brand system, or an AI-integrated workflow, we'll figure out how to move it forward.

Fast response.

We reply within 24 hours. No intake forms, no scheduling gauntlet. Just a direct conversation.

Clear next steps.

After our first conversation, you'll have a scope outline, timeline, and pricing before the week is out.

Founder

at Bump Studio®

Kamron

Ask directly

Let’s talk.

Tell us what you're building. Whether it's a product interface, a brand system, or an AI-integrated workflow, we'll figure out how to move it forward.

Fast response.

We reply within 24 hours. No intake forms, no scheduling gauntlet. Just a direct conversation.

Clear next steps.

After our first conversation, you'll have a scope outline, timeline, and pricing before the week is out.

Founder

at Bump Studio®

Kamron

Ask directly